Event: Launch of The Hayaa Box | Photoshoot

If you’ve been active on Instagram lately, you are bound to have come across The Hayaa Box – if not, let me fill you in!

The Hayaa Box is South Africa’s first subscription box for Muslim women. Each month, you can expect a beautifully wrapped box containing one of THB’s signature maxi scarves (in a gorgeous colour, of course!), at least one sample-sized (international or local) makeup, skincare or lifestyle product and to top it all of, matching hijab accessories to complement the scarf of the month.

The Hayaa Box is the brainchild of Jowhara Mahomed who is nothing short of a phenomenal creative mind and a beautiful soul. I had the pleasure of meeting her during the first official photoshoot for The Hayaa Box that I participated in and was immediately drawn to her bubbly personality and creative eye – she was such a pleasure to work with!

In terms of the event, I was so glad that I was afforded the opportunity to attend the official launch of The Hayaa Box, which was held a few weeks ago in my hometown of Durban, of course!

The event turned out to be a major instagram meet-and-greet and I got to meet amazing and inspiring women, such as Ruwaida of Covered Girl and my kindred spirit, Naeelah aka Frosted Amor. I was also lucky enough to meet Fathima of @makeupastorm, after ages of liking each other’s photos on Instagram and digitally swopping skincare tips!

Besides the perks of getting to meet old friends and making new ones, we were also treated to some yummy food and Jowhara’s extremely addictive mixed drinks whilst learning more about The Hayaa Box and of course being snapped by Lauren Setterberg, the official photographer of The Hayaa Box! Btw, how amazing are these photos that she snapped?

If you’d like to order your very own Hayaa Box, the August one is now currently on sale – and spoiler alert: it may just contain the perfect black scarf that every Hijabi needs – just like the one I’m wearing below!


And here’s a few more:



So if you’d like to be treated to a gorgeous maxi scarf and luxurious beauty goodies, you can purchase your first Hayaa Box directly from their website for R249 a month, including delivery – yay for inclusive delivery fees! You can find THB on Instagram here and the talented Lauren Setterberg here.

Photo Credits: Lauren Setterberg



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